$2.8k Total purchases
$1.8k Return on ad spend
60 Purchases on The Beef Boutique website from the campaign
600+ Clicks to The Beef Boutique website
110k+ Facebook & Instagram impressions
22k+ People Reached
1.3k+ Post Engagements


About the Project:

In November and December of 2018, The Beef Boutique, a shop for Cowgirls, Beef Lovers, Advocates and everyone in between, entrusted McLernon & Co. to promote their Black Friday, Small Business Saturday, Cyber Monday and Holiday efforts. We made a splash in our goal of overall brand awareness and website sales from The Beef Boutique’s website.


The Tactics:

McLernon & Co. tailored our audiences to exact customer profiles that The Beef Boutique’s Owner has sold to in the past. We used a series of demographic, geographic and interest & behavioral based targeting to fine-tune our audiences on Facebook and Instagram, which we optimized and adjusted over the course of several weeks. We also integrated Shopify customer data through Facebook’s Partner Integration, which allowed us to use first party data in our efforts to create valuable Lookalike Audiences and successfully retarget site visitors and shoppers who abandoned their carts.

Through diligent analysis, we determined which creative performed best on Instagram, and which imagery worked best when served to consumers on Facebook. We experimented with product and lifestyle images showcased in Carousel Ads and determined that our Ads performed best when we highlighted a mixture of both types of creative accompanied by product information copy.

McLernon & Co.’s Paid Social Team spent time researching promotional codes and their worthiness before determining that this would be a beneficial tactic to utilize with The Beef Boutique. We incorporated promotional codes offering a discount into our witty Black Friday and Cyber Monday Campaigns.

McLernon & Co. Partner & Social Media Strategist, Emily offered her background in retail and years of buying experience to consult on the purchasing of inventory for The Beef Boutique. Together, we determined the best selling products and their ideal price points. Ultimately The Beef Boutique decided to increase inventory moving into the holiday season to support an influx of traffic we carefully worked to generate.


The Results:

Between November and December of 2018, McLernon & Co. delivered over 110,000 impressions and reached almost 23,000 people, which resulted in 60 purchases and countless other purchases from our Brand Awareness efforts. Our campaign received over 600 clicks to The Beef Boutique website and garnered 1,300 post engagements, including hundreds of Post Shares, Post Comments and Page Likes directly resulting from viewers seeing our Ads.

Over the course of our campaigns, we continue to tweak and test our paid Facebook and Instagram strategies to provide the highest rate of purchases with the most brand awareness for our clients.

If you have been considering running a paid advertising campaign to support your retail brand, or if your campaigns aren’t returning the Return on Ad Spend you hoped for, set up a free consultation to chat with us here!