By Amanda McLernon, Owner & Social Media Strategist
I founded McLernon & Co. on the heartfelt desire to #KeepSocialMediaSocial. It’s really everything this company is founded on.
But, you may be wondering, what the heck does #KeepSocialMediaSocial even mean?
It means keeping it social whether you’re liking on Insta or sharing on FB. It means being genuine in your pins, your videos, and your Snaps. It means focusing more on engagement, relationships, and community than on the number of followers next to your name.
Now, we at McLernon & Co. want to recruit more social media managers, agencies, business, and individuals to adopt #KeepSocialMediaSocial as their mission because we know it will make the social media world we engage with a happier, more REAL place to be.
So, if you’re with us, take the #KeepSocialMediaSocial pledge:
- I promise to not judge my social media performance by my number of followers (and to guide my clients to do the same) When you have a customer or a boss hell-bent on passing a certain number of followers, you’ll resort to any tactic to get there (even buying bots … I’ll get there in a sec). But, it’s our job as social media professionals and as real human beings to educate ourselves and those around us. You don’t need tens of thousands of followers to be able to convert. You just need good content. You can convert a small number of followers and have a really successful social page.
- I promise not to pay for followers. Look, I’m not gonna sit on my high-horse up and say that I’ve never been tempted to pay for followers. I have paid for bots for liking and commenting and tried to program them to be as genuine as possible. But, I ultimately decided they would never be as human or real as the other members of McLernon & Co or myself. The reality is, we all get sucked into these games and cheats sometimes. It’s hard not to want followers and likes. It’s a dopamine hit. But, as social media managers and people, we need to band together to fight this addiction and change the way we measure success.
- I promise to be genuine on my social media accounts, be it for my brand or another. With every post, photo or pin, be genuine with your brand is. If your brand is snarky, it’s OK to throw some shade. If your brand is super profesh, you can be a little uptight and still share engaging content. But, don’t create content that doesn’t align with your brand’s personality or standards. It’s also totally possible to be human as someone else’s brand. You’re just using a different voice. That’s not pretending, that’s just good marketing. You are not a robot. (And you’re not buying them, right?)
- I promise to be generous with my interactions. Don’t be stingy with your likes! You need to be like Oprah with your likes. When you see other people whose content you like, give them support. Give them a comment or a virtual high five. That’s not being shady and trying just to grow. If you genuinely give someone a comment (even if you don’t know them in hopes that they’re going to come back to your page), your comment was still heartfelt, so it still matters.
- I promise to post real, relevant content and tell stories. If you’re staying true to the idea of #keepingsocialmediasocial, then this makes a lot of sense. First off, make sure your posts tell stories. Use those captions! Don’t just have a single emoji and call it a day. Second of all, don’t try to sell to your followers all the time. That would be like being that weird person at the party who keeps handing out their business cards to people who haven’t even asked for one. Instead, offer opportunities to your followers when they’re relevant and rewarding. Focus on selling a lifestyle or a brand. Then your followers will buy on their own because they want to be part of your brand.
- I promise not to be afraid of failure. No matter what the social media, the owners of the network are always changing the system. We can’t change that. We can’t force them to listen to us when we hate the new algorithm tweak or rule. So, we need to get smarter than the system. Learn what works. Try new tactics. Test new types of posts. Don’t worry about every post having the highest gains rate it could ever have. Test. Learn. Play. And then execute.
That’s it. That’s how we #KeepSocialMediaSocial. If you’ve been literally nodding your head to each sentence, let’s do this together. Here are three ways to get involved.
- Be an advocate for keeping social media social. We need to be responsible for making social media the type of community we envision.
- Post one of these graphics on social media and use the hashtag #KeepSocialMediaSocial. Share why you want to keep social media social and remember to tag us at @mclernonandco, so we know you’re with us.
- To join a like-minded group of people, join our Facebook group.
I hope you’ll join us. Be a human being. Interact with people. Be genuine. Take back social media!