Presented by Amanda McLernon of McLernon & Co.
What is a social media strategy?
A social media strategy is a plan to utilize social platforms to impact and support well-defined business goals that focus on reaching your target audience and engaging them through content and is specifically measured for its effectiveness.
Watch Amanda McLernon and Madison Martin as they lead a hands-on workshop at Denver Startup Week 2018 about social media strategy for startups.
In this session, social media is broken down into four categories:
– goals
– focus
– content
– measurement

If you are looking for more workshops like this check out the & Co. Collective #KeepSocialMediaSocial #SocialMedia #SocialMediaStrategy #DENStartupWeek