#KeepSocialMediaSocial (Authenticity in Social)
Instagram Loves Spooky Season!
We created this Halloween-themed Instagram story for our client, Sconza Chocolates: Strategy: To create and share fun, playful, and engaging content to build brand awareness around a seasonal topic without being overtly…
Sukwa Saddle Blankets San Antonio Rodeo Campaign Case Study
Using Paid Social Advertising to Drive Brand Awareness Platforms: Facebook and InstagramGoals: Drive traffic to booth; drive web trafficCampaign Duration: Feb. 6-23, 2020 BackgroundSukwa Saddle Blankets works with Imani Collective, a women’s…
Where We’re Going: Putting the “Social” Back in Social Media—and Adding Some Kindness Too
When I started McLernon & Co. four years ago, the physical and digital worlds we lived in were different places, and social media reflected that. In the digital world, that was the…
WTF do I do with my social media right now?
These are understandably wild times on social media as our communities have intense conversations about race. Many business owners, social media managers and individuals are grappling with their role and message in…
How to Shop Local…Online!
As many small, locally-owned businesses are facing closures and limited foot traffic, it’s more important than ever to support local businesses. Many locally-owned shops are offering free local delivery, selling gift cards…
The 5 Es of Keeping Social Media Social
If you’re feeling like your newsfeed is filled with COVID-19 updates, that’s because it is. And, so is everyone else’s. And while much of the content being published right now is genuinely…