#KeepSocialMediaSocial (Authenticity in Social)
Go “Viral Locally” in Your Community using the 5E’s of Keeping Social Media Social
The 5 E’s of Social Media™ are not always easy to implement effectively. But like other social media strategies and tactics, this methodology can generate amazing results when you get them right.…
Developing a User-Generated Content Strategy with Stickers
*This blog post is an in-kind promotion collaboration between McLernon & Co. and StickerMule. We will receive free product for this; however, we have only accepted the collaboration because we truly love…
McLernon & Co. Social Media Content Manager Role
Application Period Closed for: Social Media Content Manager Job Description Join Our Company in the Future: McLernon & Co. is a social media agency whose mission is to Keep Social Media Social.…
Communication in the time of Corona: Working with Representative Leslie Herod
In spring of 2020, the COVID-19 pandemic caught many of our communities off-guard, and very quickly changed the way we live our lives. As communication experts, we wanted to use our skills…
Instagram Loves Spooky Season!
We created this Halloween-themed Instagram story for our client, Sconza Chocolates: Strategy: To create and share fun, playful, and engaging content to build brand awareness around a seasonal topic without being overtly…
Sukwa Saddle Blankets San Antonio Rodeo Campaign Case Study
Using Paid Social Advertising to Drive Brand Awareness Platforms: Facebook and InstagramGoals: Drive traffic to booth; drive web trafficCampaign Duration: Feb. 6-23, 2020 BackgroundSukwa Saddle Blankets works with Imani Collective, a women’s…