Blog

Instagram Loves Spooky Season!

We created this Halloween-themed Instagram story for our client, Sconza Chocolates: Strategy: To create and share fun, playful, and engaging content to build brand awareness around a seasonal topic without being overtly salesy. Since Sconza is a candy company, their brand lends itself well to Halloween snacking, and we wanted to jump on the opportunity…

Sukwa Saddle Blankets San Antonio Rodeo Campaign Case Study

Using Paid Social Advertising to Drive Brand Awareness Platforms: Facebook and InstagramGoals: Drive traffic to booth; drive web trafficCampaign Duration: Feb. 6-23, 2020 BackgroundSukwa Saddle Blankets works with Imani Collective, a women’s economic empowerment organization based in Mombasa, to make and sell hand-woven saddle blankets, created by Kenyan artisans. Sukwa had a booth at the…

Where We’re Going: Putting the “Social” Back in Social Media—and Adding Some Kindness Too

When I started McLernon & Co. four years ago, the physical and digital worlds we lived in were different places, and social media reflected that. In the digital world, that was the year when Zuck decided anyone could go live on Facebook or Instagram, Vine was still a thing (you’re welcome TikTok), and Instagram switched…

WTF do I do with my social media right now?

These are understandably wild times on social media as our communities have intense conversations about race. Many business owners, social media managers and individuals are grappling with their role and message in these conversations. As a social media strategist and ally, I’d like to share the advice I’ve given to my clients and friends. “Should…

How to Shop Local…Online!

As many small, locally-owned businesses are facing closures and limited foot traffic, it’s more important than ever to support local businesses. Many locally-owned shops are offering free local delivery, selling gift cards for future purchases, and finding other creative ways to continue to serve their customers…but they can only do so if shoppers find creative…

The 5 Es of Keeping Social Media Social

If you’re feeling like your newsfeed is filled with COVID-19 updates, that’s because it is. And, so is everyone else’s. And while much of the content being published right now is genuinely helpful and informational, it’s also getting to be A LOT. For this reason, we completely understand that many community managers are facing a…