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Go “Viral Locally” in Your Community using the 5E’s of Keeping Social Media Social

The 5 E’s of Social Media™ are not always easy to implement effectively. But like other social media strategies and tactics, this methodology can generate amazing results when you get them right. John Lazas, a McLernon & Co. social media intensive strategy client and health insurance expert based in Boulder, CO, recently took to his…

Developing a User-Generated Content Strategy with Stickers

*This blog post is an in-kind promotion collaboration between McLernon & Co. and StickerMule. We will receive free product for this; however, we have only accepted the collaboration because we truly love the company and recommend the stickers. We’ve talked in the past about the importance of bringing user-generated content into your social media content…

McLernon & Co. Social Media Content Manager Role

Application Period Closed for: Social Media Content Manager Job Description  Join Our Company in the Future:  McLernon & Co. is a social media agency whose mission is to Keep Social Media Social. We offer a variety of services to our clients including social media strategy, consulting, content and campaign management.  Founder & CEO Amanda McLernon…

Communication in the time of Corona: Working with Representative Leslie Herod

In spring of 2020, the COVID-19 pandemic caught many of our communities off-guard, and very quickly changed the way we live our lives.  As communication experts, we wanted to use our skills and resources to help share COVID-19 updates and information with the Denver community. We worked with our local Representative Leslie Herod, to create…

Instagram Loves Spooky Season!

We created this Halloween-themed Instagram story for our client, Sconza Chocolates: Strategy: To create and share fun, playful, and engaging content to build brand awareness around a seasonal topic without being overtly salesy. Since Sconza is a candy company, their brand lends itself well to Halloween snacking, and we wanted to jump on the opportunity…

Sukwa Saddle Blankets San Antonio Rodeo Campaign Case Study

Using Paid Social Advertising to Drive Brand Awareness Platforms: Facebook and InstagramGoals: Drive traffic to booth; drive web trafficCampaign Duration: Feb. 6-23, 2020 BackgroundSukwa Saddle Blankets works with Imani Collective, a women’s economic empowerment organization based in Mombasa, to make and sell hand-woven saddle blankets, created by Kenyan artisans. Sukwa had a booth at the…