April 13, 2022

The Keep Social Media Social™️ Certification Expands Beyond McLernon & Co!

We're thrilled to share that Dianne Fernandez-Paiz, Social Media Coordinator at Estipona Group in Reno, NV, is the first person to become Keep Social Media Social™️ Certified, outside of the McLernon & Co. team.

Dianne has worked with our team over the past 8 weeks to review social media techniques, strategy, and tactics to help her brands and clients stay social online, and effectively connect with their audiences on social media.

"My most valuable takeaway is to Keep Social Media Social™️. Too many brands tend to talk at their audience but never with," says Dianne. "I learned about more resources that I can use to create content, as well as the ethics of what is and isn’t allowed. I also think it’s allowed me to save time and organize time better to help make sure I am putting enough attention where needed."

The program is designed to provide participants with tactical platform techniques and actionable content and engagement ideas, as well as methodologies to guide higher-level strategy online. Topics covered in the program include:

  • Selecting and optimizing platforms
  • Using outbound engagement techniques to grow audience and build relationships
  • Understanding clients' business goals and translating them to social goals
  • Aligning social efforts with the customer journey online
  • Paid advertising strategies and incorporating A/B testing
  • Building overarching strategies to guide social media management efforts on accounts
  • Creating strong and engaging Instagram Stories
  • Developing and implementing processes to streamline workflow and work smarter, not harder
  • And so much more!

We will soon be offering this certification to individual professionals and agencies to help them take exciting steps in their careers and professional development, and develop skills and tools to make the most of their brand's and clients' social presence.

Click here to sign up for our email list, and stay up-to-date on the full certification program launch!