Using Paid Social Advertising to Drive Brand Awareness Platforms: Facebook and InstagramGoals: Drive traffic to booth; drive web trafficCampaign Duration: Feb. 6-23, 2020 BackgroundSukwa Saddle Blankets works with Imani Collective, a women’s economic empowerment organization based in Mombasa, to make and sell hand-woven saddle blankets, created by Kenyan artisans. Sukwa had a booth at the…
When I started McLernon & Co. four years ago, the physical and digital worlds we lived in were different places, and social media reflected that. In the digital world, that was the year when Zuck decided anyone could go live on Facebook or Instagram, Vine was still a thing (you’re welcome TikTok), and Instagram switched…