Go “Viral Locally” in Your Community using the 5E’s of Keeping Social Media Social

The 5 E’s of Social Media™ are not always easy to implement effectively. But like other social media strategies and tactics, this methodology can generate amazing results when you get them right. John Lazas, a McLernon & Co. social media intensive strategy client and health insurance expert based in Boulder, CO, recently took to his…

Developing a User-Generated Content Strategy with Stickers

*This blog post is an in-kind promotion collaboration between McLernon & Co. and StickerMule. We will receive free product for this; however, we have only accepted the collaboration because we truly love the company and recommend the stickers. We’ve talked in the past about the importance of bringing user-generated content into your social media content…