We created this Halloween-themed Instagram story for our client, Sconza Chocolates: Strategy: To create and share fun, playful, and engaging content to build brand awareness around a seasonal topic without being overtly salesy. Since Sconza is a candy company, their brand lends itself well to Halloween snacking, and we wanted to jump on the opportunity…
Using Paid Social Advertising to Drive Brand Awareness Platforms: Facebook and InstagramGoals: Drive traffic to booth; drive web trafficCampaign Duration: Feb. 6-23, 2020 BackgroundSukwa Saddle Blankets works with Imani Collective, a women’s economic empowerment organization based in Mombasa, to make and sell hand-woven saddle blankets, created by Kenyan artisans. Sukwa had a booth at the…