Who we are:

At McLernon & Co, our social media obsession is to #KeepSocialMediaSocial. There are so many brands that focus on beautiful photos and perfect captions. But, underneath those glossy photos and authentic-ish captions are followers from a bot. That’s not real, and it’s definitely not social.

  • #KeepSocialMediaSocial means we focus on building real, honest connections with people through innovative social media strategy. We create and encourage conversations that build engagement among your network of followers and friends.
  • #KeepSocialMediaSocial means we keep it genuine and social. It’s not about selling a product—it’s about connecting.
  • #KeepSocialMediaSocial means we focus on the final word in that hashtag: Social. Being social comes from creating authentic connections and engagement with an audience, not just counting the number of followers an account has.

What we stand for:

  • We believe in #keepingsocialmediasocial.
  • We believe a more realistic approach to social media pays off. Treat people like people. Social media got big because people wanted to get social.
  • We believe that developing a real voice for your brand helps you meet your business and revenue goals.
  • We believe that to using social media to promote your business doesn’t mean selling all the time. It means creating relevant content that will connect people to your brand and result in sales.
  • We believe that social media helps brands create connections and relationships with followers.
  • We believe in quality over quantity.
  • We believe too many brands take a photo and throw it up online without creating context or relationships.
  • We believe the total number followers shouldn’t at the top of the list for your social media goals.
  • We believe in working with people who we like and respect.

Finally, we don’t do fake. When you work with us, you get 100% #AndCo. An enthusiastic, determined, all-heart team. We don’t just become your social media person—we become a member of your management team. We’ll hang out. We’ll talk about your organization. Or we’ll FaceTime over a glass of wine. Distance doesn’t matter, connection does. We’ll celebrate when your social media strategy drives the results of your dreams and be with you every step of the way.

Go “Viral Locally” in Your Community using the 5E’s of Keeping Social Media Social

The 5 E’s of Social Media™ are not always easy to implement effectively. But like other social media strategies and tactics, this methodology can generate amazing results when you get them right. John Lazas, a McLernon & Co. social media intensive strategy client and health insurance expert based in Boulder, CO, recently took to his…

Developing a User-Generated Content Strategy with Stickers

*This blog post is an in-kind promotion collaboration between McLernon & Co. and StickerMule. We will receive free product for this; however, we have only accepted the collaboration because we truly love the company and recommend the stickers. We’ve talked in the past about the importance of bringing user-generated content into your social media content…