ABOUT

Who we are:

At McLernon & Co, our social media obsession is to #KeepSocialMediaSocial. There are so many brands that focus on beautiful photos and perfect captions. But, underneath those glossy photos and authentic-ish captions are followers from a bot. That’s not real, and it’s definitely not social.

  • #KeepSocialMediaSocial means we focus on building real, honest connections with people through innovative social media strategy. We create and encourage conversations that build engagement among your network of followers and friends.
  • #KeepSocialMediaSocial means we keep it genuine and social. It’s not about selling a product—it’s about connecting.
  • #KeepSocialMediaSocial means we focus on the final word in that hashtag: Social. Being social comes from creating authentic connections and engagement with an audience, not just counting the number of followers an account has.

What we stand for:

  • We believe in #keepingsocialmediasocial.
  • We believe a more realistic approach to social media pays off. Treat people like people. Social media got big because people wanted to get social.
  • We believe that developing a real voice for your brand helps you meet your business and revenue goals.
  • We believe that to using social media to promote your business doesn’t mean selling all the time. It means creating relevant content that will connect people to your brand and result in sales.
  • We believe that social media helps brands create connections and relationships with followers.
  • We believe in quality over quantity.
  • We believe too many brands take a photo and throw it up online without creating context or relationships.
  • We believe the total number followers shouldn’t at the top of the list for your social media goals.
  • We believe in working with people who we like and respect.

Finally, we don’t do fake. When you work with us, you get 100% #AndCo. An enthusiastic, determined, all-heart team. We don’t just become your social media person—we become a member of your management team. We’ll hang out. We’ll talk about your organization. Or we’ll FaceTime over a glass of wine. Distance doesn’t matter, connection does. We’ll celebrate when your social media strategy drives the results of your dreams and be with you every step of the way.

Sukwa Saddle Blankets San Antonio Rodeo Campaign Case Study

Using Paid Social Advertising to Drive Brand Awareness Platforms: Facebook and InstagramGoals: Drive traffic to booth; drive web trafficCampaign Duration: Feb. 6-23, 2020 BackgroundSukwa Saddle Blankets works with Imani Collective, a women’s economic empowerment organization based in Mombasa, to make and sell hand-woven saddle blankets, created by Kenyan artisans. Sukwa had a booth at the…

Where We’re Going: Putting the “Social” Back in Social Media—and Adding Some Kindness Too

When I started McLernon & Co. four years ago, the physical and digital worlds we lived in were different places, and social media reflected that. In the digital world, that was the year when Zuck decided anyone could go live on Facebook or Instagram, Vine was still a thing (you’re welcome TikTok), and Instagram switched…