At McLernon & Co, our social media obsession is to #KeepSocialMediaSocial. There are so many brands that focus on beautiful photos and perfect captions. But, underneath those glossy photos and authentic-ish captions are followers from a bot. That’s not real, and it’s definitely not social.

#KeepSocialMediaSocial means we focus on building real, honest connections with people through innovative social media strategy. We create and encourage conversations that build engagement among your network of followers and friends.

#KeepSocialMediaSocial means we keep it genuine and social. It’s not about selling a product—it’s about connecting.

#KeepSocialMediaSocial means we focus on the final word in that hashtag: Social. Being social comes from creating authentic connections and engagement with an audience, not just counting the number of followers an account has.

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Want to work together to #KeepSocialMediaSocial? Keep reading to…


Sukwa Saddle Blankets San Antonio Rodeo Campaign Case Study

Using Paid Social Advertising to Drive Brand Awareness Platforms: Facebook and InstagramGoals: Drive traffic to booth; drive web trafficCampaign Duration: Feb. 6-23, 2020 BackgroundSukwa Saddle Blankets works with Imani Collective, a women’s economic empowerment organization based in Mombasa, to make and sell hand-woven saddle blankets, created by Kenyan artisans. Sukwa had a booth at the…

Where We’re Going: Putting the “Social” Back in Social Media—and Adding Some Kindness Too

When I started McLernon & Co. four years ago, the physical and digital worlds we lived in were different places, and social media reflected that. In the digital world, that was the year when Zuck decided anyone could go live on Facebook or Instagram, Vine was still a thing (you’re welcome TikTok), and Instagram switched…

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